Brand & Visual Identity Solutions for Tech Forward B2B Companies

We help B2B tech and growth companies in Arkansas and beyond craft high-impact brand identities that drive revenue.

This studio is founded by Patrick Tuell, a graphic designer who has been in the industry for 10 years and served many clients across several different industries from real estate to tech saas, and from construction to AI/ML companies.

This studio is founded by Patrick Tuell, a graphic designer who has been in the industry for 10 years and served many clients across several different industries from real estate to tech saas, and from construction to AI/ML companies.

Email Us to Learn More

Wise River Realty

Wise River Realty

Project Completed: 2023

Project Completed: 2023

Services Provided: Branding

Services Provided: Branding

Wise River Realty is a real estate company located in Bozeman, Montana and is owned by Michael Merselis. I had the pleasure of working with him to create this very sophisticated and natural feeling visual identity that matches perfectly with him and his business.

Wise River Realty is a real estate company located in Bozeman, Montana and is owned by Michael Merselis. I had the pleasure of working with him to create this very sophisticated and natural feeling visual identity that matches perfectly with him and his business.

Divello

Divello

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Divello is a water systems management, repair, and installation company that helps both homes and businesses of different sizes with their need for safe, reliable, clean, and healthy water consumption. These are just some of the concepts I came up with and proposed to them.

Divello is a water systems management, repair, and installation company that helps both homes and businesses of different sizes with their need for safe, reliable, clean, and healthy water consumption. These are just some of the concepts I came up with and proposed to them.

Services

Tuell Design offers many different services as a full service studio.

Email Us to Schedule a Call

Vault

Vault

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

Vault helps lenders incorporate crypto collateral into their loan products, unlocking better credit terms for borrowers and boosting origination growth for lenders. Alexandra Frumberg and Katherine Oliver at ALX Creatives led the art direction for this project, and I delivered the brand identity work.

Vault helps lenders incorporate crypto collateral into their loan products, unlocking better credit terms for borrowers and boosting origination growth for lenders. Alexandra Frumberg and Katherine Oliver at ALX Creatives led the art direction for this project, and I delivered the brand identity work.

Cinchapi

Cinchapi

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

Cinchapi is a great company that helps with comprehensive data discovery, analytics and automation platform powered by machine learning. Jeff Nelson and I collaborated on these proposed ideas for his company, but eventually went in a different direction.

Cinchapi is a great company that helps with comprehensive data discovery, analytics and automation platform powered by machine learning. Jeff Nelson and I collaborated on these proposed ideas for his company, but eventually went in a different direction.

Services

Tuell Design offers many different services as a full service studio.

Email Us to Schedule a Call

Finlister

Finlister

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

Finlister is a company that helps people search for information about the stock market, how it works, best practices, and more. I collaborated with Stuart Sim to create the best possible brand identity for his brand and these are the proposed concepts we came up with.

Finlister is a company that helps people search for information about the stock market, how it works, best practices, and more. I collaborated with Stuart Sim to create the best possible brand identity for his brand and these are the proposed concepts we came up with.

Paralex AI

Paralex AI

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Paralex AI provides affordable, attorney-verified legal support for small business owners. While working with Stephen Candelmo, we created many concepts for the greater visual identity that we eventually picked a logo from.

Paralex AI provides affordable, attorney-verified legal support for small business owners. While working with Stephen Candelmo, we created many concepts for the greater visual identity that we eventually picked a logo from.

Princeton Brain, Spinal, & Orthopedics

Princeton Brain, Spinal, & Orthopedics

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Princeton Brain, Spinal, & Orthopedics is for those that want a natural and holistic way of healing. I helped this brand with creating a logo and overall identity that would set it up for success later as it developed to further meet the needs of its customers.

Princeton Brain, Spinal, & Orthopedics is for those that want a natural and holistic way of healing. I helped this brand with creating a logo and overall identity that would set it up for success later as it developed to further meet the needs of its customers.

COGDesign

COGDesign

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

COGDesign is a community outreach group that plans and creates green spaces such as gardens, parks, and playgrounds for underfunded communities. Staci Jasin tasked me with creating the best possible identity for her business's brand. That involved creating a logo, typographic palette, color palette, and then using all of these assets to make all of the marketing and sales collateral that they may need to succeed.

COGDesign is a community outreach group that plans and creates green spaces such as gardens, parks, and playgrounds for underfunded communities. Staci Jasin tasked me with creating the best possible identity for her business's brand. That involved creating a logo, typographic palette, color palette, and then using all of these assets to make all of the marketing and sales collateral that they may need to succeed.

Admire

Admire

Project Completed: 2022

Project Completed: 2022

Services Provided: Branding

Services Provided: Branding

During my time at GSW, a design agency for some of the world's largest brand's in healthcare and medicine, I was tasked with creating a logo for admire, the pseudonym for a type of drug/pill. This was not chosen, but the direction was very appropriate nonetheless.

During my time at GSW, a design agency for some of the world's largest brand's in healthcare and medicine, I was tasked with creating a logo for admire, the pseudonym for a type of drug/pill. This was not chosen, but the direction was very appropriate nonetheless.

Silver Creek

Silver Creek

Project Completed: 2022

Project Completed: 2022

Services Provided: Branding

Services Provided: Branding

Silver Creek is a high quality modular construction company located in California that specializes in creating educational buildings as well as commercial buildings in general. This was done in partnership with Ignyte Brands.

Silver Creek is a high quality modular construction company located in California that specializes in creating educational buildings as well as commercial buildings in general. This was done in partnership with Ignyte Brands.

Brightwing Capital

Brightwing Capital

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

Brightwing Capital helps invest in companies to become a larger player in the space of capital investment. I was asked to design a logo and surrounding identity that went along with it to form a trustworthy and smart experience.

Brightwing Capital helps invest in companies to become a larger player in the space of capital investment. I was asked to design a logo and surrounding identity that went along with it to form a trustworthy and smart experience.

Dwello

Dwello

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

For a personal project I created a friendly, trustworthy, nature inspired visual identity that is for a hypothetical real estate and construction company. The use of blocks, type, layout, and color really stand out in this brand.

For a personal project I created a friendly, trustworthy, nature inspired visual identity that is for a hypothetical real estate and construction company. The use of blocks, type, layout, and color really stand out in this brand.

Boxem

Boxem

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Boxem is a company that needed a brand identity to fit its very strong foundation set for its business and what it offers to its customers. Since it offers top of the line management for your Amazon seller store, the brand identity needed to match both metaphorically what the business does as well as what it stands for.

Boxem is a company that needed a brand identity to fit its very strong foundation set for its business and what it offers to its customers. Since it offers top of the line management for your Amazon seller store, the brand identity needed to match both metaphorically what the business does as well as what it stands for.

Factory

Factory

Project Completed: 2021

Project Completed: 2021

Services Provided: Branding

Services Provided: Branding

This logo and direction was created for a company in Australia that is an online tool for fabricators to create orders, collaborate on work, schedule jobs and track time from one location.

This logo and direction was created for a company in Australia that is an online tool for fabricators to create orders, collaborate on work, schedule jobs and track time from one location.

Norris Corporate

Norris Corporate

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Norris Corporate is an investment company that starts and funds businesses by helping their customers with getting access to higher, more elevated experiences in the places they visit such as golf clubs, restaurants, hotels, and more.

Norris Corporate is an investment company that starts and funds businesses by helping their customers with getting access to higher, more elevated experiences in the places they visit such as golf clubs, restaurants, hotels, and more.

Opus

Opus

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

For Opus, a led generation company, I created several brand identity concepts that utilize modern imagery, subtle textures, tasteful gradients, and solid logos.

For Opus, a led generation company, I created several brand identity concepts that utilize modern imagery, subtle textures, tasteful gradients, and solid logos.

Inter.AI

Inter.AI

Project Completed: 2025

Project Completed: 2025

Services Provided: Branding

Services Provided: Branding

Inter.AI is a company that offers interoperability from one model to another so that many complex tasks can happen smoothly and not interrupt workflows important to businesses and how they operate.

Inter.AI is a company that offers interoperability from one model to another so that many complex tasks can happen smoothly and not interrupt workflows important to businesses and how they operate.

Tony Kim Digital

Tony Kim Digital

Project Completed: 2024

Project Completed: 2024

Services Provided: Branding

Services Provided: Branding

Tony Kim is a talented digital marketer with a minor background in design. I was tasked by him to create a visual identity that is very contextual, straight forward, but also modern, and trustworthy. For this we designed a funnel logo, created a typographic pairing, and came up with a color palette. Here are the proposed options.

Tony Kim is a talented digital marketer with a minor background in design. I was tasked by him to create a visual identity that is very contextual, straight forward, but also modern, and trustworthy. For this we designed a funnel logo, created a typographic pairing, and came up with a color palette. Here are the proposed options.

Kota

Kota

Project Completed: 2023

Project Completed: 2023

Services Provided: Branding

Services Provided: Branding

Kota is a full coverage insurance and benefit provider for companies big and small. I was comissioned to create a logo for them and even though we didn't choose one, here are a few proposed concepts.

Kota is a full coverage insurance and benefit provider for companies big and small. I was comissioned to create a logo for them and even though we didn't choose one, here are a few proposed concepts.

Homaid

Homaid

Project Completed: 2023

Project Completed: 2023

Services Provided: Branding

Services Provided: Branding

Homaid provides medical service to those in need and who cannot get to the hospital or doctor-no matter the ask. This is a premium service and brand that also needed deliverables such as sanitary home and body care products to sell, so the Tuell Design team took care of that need as well.

Homaid provides medical service to those in need and who cannot get to the hospital or doctor-no matter the ask. This is a premium service and brand that also needed deliverables such as sanitary home and body care products to sell, so the Tuell Design team took care of that need as well.

Wise River Realty

Wise River Realty

Project Completed: 2023

Project Completed: 2023

Services Provided: Branding

Services Provided: Branding

At the top of this home page, there is a project for this same company, which shows off the chosen final brand identity. However, the Tuell Design team appreciated several other ideas that were proposed to Michael Merselis, so we wanted to show those too.

At the top of this home page, there is a project for this same company, which shows off the chosen final brand identity. However, the Tuell Design team appreciated several other ideas that were proposed to Michael Merselis, so we wanted to show those too.

Archetype

Archetype

Project Completed: 2021

Project Completed: 2021

Services Provided: Branding

Services Provided: Branding

Archetype is a personal project that utilizes an unchosen logomark created for a different project that turns a visualization of a premium architectural firm into a reality.

Archetype is a personal project that utilizes an unchosen logomark created for a different project that turns a visualization of a premium architectural firm into a reality.

Create a free website with Framer, the website builder loved by startups, designers and agencies.